Dedicated shop, social media attention surging and shirt sales soaring - Lingard has barely played for a year but is already adored in Seoul
They called it ‘The Lingard Zone’. It was an area set up just outside FC Seoul’s stadium to deal with the extraordinary hype and excitement around the home debut of the biggest signing in the K-League’s 41-year history. A forgotten man back home in England, Jesse Lingard is box-office material in South Korea, where the astonishing level of interest surrounding him prompted his new club to open a temporary ‘shop’ on Sunday: the only thing you could buy was the FC Seoul No 10 shirt.
“It’s a huge signing,” says Younghoon Jang, a television commentator and former academy coach in Korea. “Many people have thought the K-league has been a league that exports players to Europe and other Asian leagues where there’s more economical capacity. But now people start to think about it in a different way. His signing is a kind of proof that the K-league by itself has big potential and is an attractive competition where a well-known player like Lingard wants to play.
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