What's that saying about the number of times you get knocked down?
Toronto-based Ashley Good is founder and CEO of Fail Forward, a consulting biz that, as its name implies, shows people how to rebound after setbacks.
What made you want to create Fail Forward? I got into this business in the depths of a failure: I had been working for Engineers Without Borders overseas on this really neat agricultural project, but everything I tried to do to support small local farmers to make more money didn’t work. Basically, I came home and I didn’t have a job and I was living in my parents’ basement—plus, I’d just been dumped by someone I thought I was going to marry.
How can someone actively work to change his or her relationship with failure? Our instinctive response—fear—isn’t going to go away. We want you to acknowledge that fear and act anyway. That’s the practice in building our confidence, and our ability to have the courage to take action even when we’re scared. Ask yourself: What’s worth it? The things in life that are great and give us a sense of accomplishment—they’re not going to come easy.
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