McDonald's agency pitched a playable record made of bacon. Sources called it an example of why the agency's relationship with the company broke down.
This story requires our BI Prime membership. To read the full article,McDonald's recently moved its US creative business away from dedicated Omnicom agency We Are Unlimited.
McDonald's executives declined to fund the idea to make a fully functional LP entirely of bacon to promote a"free bacon" initiative.McDonald's recently made big waves in the ad industry by switching from Omnicom as its lead creative agency to Wieden and Kennedy. Many marketers turn to viral stunts and try to piggyback on pop culture to get noticed. Yet McDonald's often hesitated to take risks, according to several parties who worked on the account. One failed effort involved two seemingly win-win elements: Pop music and bacon.that let consumers get free bacon with any item for 60 minutes each day.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Shawn Mendes Wants You to Know His Relationship With Camila Cabello Is 'Not a Publicity Stunt'Shawn Mendes Wants You to Know His Relationship With Camila Cabello Is ’Not a Publicity Stunt’
Consulte Mais informação »
Not Everybody Believes In Shamila, But According To This Expert, Maybe You Should??Some are speculating Shawn Mendes and Camila Cabello's romance is a PR stunt, but according to one body language expert, their relationship is the real deal.
Consulte Mais informação »
Trump announces 'highest sanctions ever' targeting Iran's central bankTrump said the U.S. is imposing sanctions 'at the highest level' on Iran's central banking system over Tehran’s alleged involvement in drone attacks on Saudi oil facilities. Mnuchin said the sanctions are on top of oil and financial institution sanctions
Consulte Mais informação »
Solomon Islands forms ties with China after Taiwan breakThe Solomon Islands form diplomatic relations with China after breaking ties with Taiwan, giving Beijing a new victory in its campaign to isolate the self-ruled island it claims as part of its territory.
Consulte Mais informação »
Atletico struggle to break down Celta in frustrating drawAtletico Madrid missed the chance to go clear at the top of La Liga on Saturday ...
Consulte Mais informação »
Chris Cuomo Breaks Down What Giuliani Was Really Doing In That Bonkers Interview“Don’t get caught up in the passion and miss what’s really going on," the CNN host cautioned.
Consulte Mais informação »