Hair vitamins, defective lipstick, and a bribery scandal, these are just some of the controversy catalysts.
These are just some of the catalysts behind 2019’s biggest influencer controversies that have captivated millions of followers on social media, launching a number of think pieces on “cancel culture,” the limits of sponsored content and society’s overall fascination with influencers and social media.
It is unclear if Jade was aware of the alleged bribery before the news broke, however she has experienced a number of setbacks to her influencer career because of the scandal. Many fashion and beauty brands have dropped their influencer partnerships with Jade, including Sephora — which collaborated with Jade on a now-discontinued highlighter palette — The Estée Lauder Cos. and Australian retailer Princess Polly, among others.
Jade has since been using social media more regularly, posting frequently on Instagram and uploading a makeup tutorial on YouTube.James Charles and Tati Westbrook REX/Shutterstock and Tati Westbrook Charles replied by posting a short video apology on his own YouTube channel the next day — where he said he only posted the SugarBearHair Instagram Story because the brand’s security helped him when the crowd at Coachella became unsafe — however the damage was relatively already done. According to a live tally video streamed by YouTube account, Tea4Real, Charles lost roughly 3 million YouTube subscribers, while Westbrook gained about 4 million fans.
Shortly after the brand launched at the end of May, customers took to social media to share pictures of their Jaclyn Cosmetics lipsticks, many of which appeared to have tiny hairs, holes and round particles attached to the bullets. On June 22, the brand posted on Twitter that it would be refunding all of its customers, stating: “Jaclyn Cosmetics takes consumer feedback very seriously. We’ve reviewed the quality issues related to our So Rich Lipsticks and believe our production did not meet our brand standards. We’ll be issuing a full refund [including] shipping charges to everyone who purchased the product.”
In an interview with WWD, Hill talked about the relaunch, stating: “The first launch sucked, but everybody deserves a second chance. That was the first time I’ve ever done anything where it was me, my team, my brand and it wasn’t a collaboration and it did not go how it was planned to go. If people are upset about what happened the first time around and they don’t want to buy this collection, I totally understand. But I’m gonna keep going and proving myself.
While many were enthralled with the jet-setting proposal, according to a source, Fuchs’ employer, Goop, wasn’t pleased. A source close to Goop told WWD that company leadership had no prior knowledge of the social media stunt and had no involvement in orchestrating the proposal. They were also surprised by Fuchs’ extensive branding effort.
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