Republicans attack House Democrats on impeachment, and Democrats change the subject
For the past two months, television ads across central Virginia have sounded a lot like President Donald Trump’s Twitter feed.
The former New York mayor is spending more than $109 million, primarily on biographical TV ads across the country and an additional fraction of that on Facebook and Google ads, all without mention of the drama unfolding in Washington this week. Story continuesThe disparity in ad spending reflects the political dilemma facing so many Democrats. Loath to make impeachment appear anything other than a constitutional principle, Democrats are hesitant to use aggressive persuasion tactics to make their case for supporting impeachment. They are instead revisiting popular themes that succeeded in the midterms.
“For Republicans, you want to get on offense against Democrats, you want to press their issues and define them early,” said Matt Gorman, a Republican strategist and former communications director at the National Republican Congressional Committee. He noted that for House races, the ability to attack early can be key in a presidential year. “The airwaves get cluttered, put your message in now.”
Progressive icons like Sen. Bernie Sanders and Reps. Alexandria Ocasio-Cortez and Ilhan Omar are often front and center in the negative ads, despite not playing central roles in the impeachment process. The favorite foils of Trump and the modern Republican Party are depicted, often falsely, as describing the impeachment effort as a means of preventing Trump’s reelection.
It’s a message that Republicans were using in the midterm elections, long before impeachment became a reality.
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