Margot Lee broke down how someone can start a channel, what you can do to stand out, and what comes after posting your first few videos.
Although Margot initially started her channel as a hobby, sharing fashion and beauty tips in high school, she has carved out a brand niche for herself as a college YouTuber. She has worked with top brands like Amazon, Victoria's Secret, and Sephora through brand sponsorships.
"People are going to watch you if they can find your content useful to them," she told Business Insider."They need to be actually learning something, and gaining something."Margot Lee/YouTubeMargot developed a brand for herself almost by accident when she began to share her college experiences and decided to pitch herself as a"college YouTuber."
She films vlog-style content for her channel with videos like"college move in vlogs" and"back-to-school try-on hauls," where she shows and trys on clothes she recently purchased. Her most popular YouTube video is her 2017 college move-in vlog, which has 1.6 million views. And second to that is her 2016 move-in video, with 1.2 million views.
"Put enough effort in the videos to where they are done well, and fun and entertaining for people to watch," she said."But not to the point where it takes away from the quantity of videos you would be putting out."
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