LinkedIn is an important part of a personal branding strategy. Find out everything to need to know about the platform to make it work for you in 2019.
As a professional woman, LinkedIn should play a big part in your personal branding strategy. By sharing your knowledge and valuesthrough digital content, you can showcase your experience, build relationships, and stand out from the crowd. Be effective and stand out in the right way by understanding how the platform works.1) Contribute something of value to your target market.
A social media channel is very similar to a TV channel, just with a lower barrier to entry. Would you watch a channel consisting of mostly self-promotion and ads, or would you prefer content that is educational and/or entertaining?When you post an update, it appears in the feeds of select contacts for a few hours to test out their reactions to it. If there is little to no engagement with your content, it won’t go much further than that.
However, not all engagement is created equal. Because a comment takes a bit more effort than a reaction, it will go further in increasing the reach of your post.LinkedIn penalizes links; it is in the platform’s interest to keep you on its website. If your post includes a link that takes you away from the page, the algorithm will penalize the reach so that less people view your content.
You can get around this issue by posting first without the link and then editing it after it has already been posted to add the link back in. By adding the link in this way, a photo will not be automatically generated, as it would if you had included it in the first place. That brings us to tip #5.From the time we are babies, we are hardwired to prefer people’s faces. That fact doesn’t change when it is applied to a social media context.
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