The soft drink brand always goes big for the big game.
What has Pepsi gotten for its $341 million dollars in Super Bowl ad spending? Billions upon billions of dollars in annual sales worldwide, that's what. Now, what have we the viewers gotten? A lot of commercial comedy gold. Because in its Big Game ads, Pepsi almost always goes for comedy.
And when PepsiCo isn't playing for laughs, it goes big. Some of the company's past Super Bowl commercials have featured the biggest stars in the world, and they have had production value matching a blockbuster Hollywood movie.
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