The stakes are high for the 2019 holiday shopping season.
Notably, the holiday shopping period from Thanksgiving to Christmas is six days shorter than 2018, giving brands and retailers less time to cash in.
Some are countering this by extending the timeframe of the holiday shopping period to begin at the start of November with promotions and savings. RetailMeNot, a savings provider that connects consumer with retailers and brands, unofficially kicked off the holiday shopping season on Nov. 7 with its new shopping “holiday,” Cash Back Day.As brands and retailers have already begun their holiday sales and promotions, consumers in tow are beginning their holiday shopping.
A report from Bazaarvoice, however, shows that many consumers started their holiday shopping this summer. The report states that one in five consumers began their holiday shopping in July, due to promotions like Amazon Prime Day and other “Black Friday in July” deals.Shoppers on Fifth Avenue in New York City. Andres Kudacki/AP/REX/Shutterstock
The top three reasons for consumer dissatisfaction are delayed shipments, shipping costs and inaccurate tracking.UPS has projected a record-breaking number of returns for the 2019 holiday shopping season, estimating it will peak on Jan. 2, 2020 with 1.9 million returns. This is a 26 percent increase from the 2018 holiday season.
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