Pop Up Mob has created successful pop-ups for Benefit, Spotify, Mini Cooper and more brands. Cofounders Ana Pelucarte and Rita Tabet offer their top seven tips for ensuring that your activation is a hit.
Pop Up Mob is an experiential marketing firm that is quickly becoming a sought-after hire in the fashion, beauty and lifestyle space. The 20-something founders, Ana Pelucarte and Rita Tabet, already have worked with global brands including A$AP Rocky, Benefit, Bumble, Guess, Jose Cuervo, Mini Cooper, Spotify, and more. The company offers clients assistance with everything from pop-up strategy to concept ideation to design to build-out and operations.
“In a nutshell, Pop Up Mob designs through storytelling,” says Pelucarte. “We give brands a way to speak first-hand to their consumers by developing relatable, sensorial stories that hopefully will be turned into lasting memories.”Here are Pelucarte and Tabet’s top seven tips for running a successful pop-up:Creating a strategy for a pop-up activation means paying attention to your client’s needs.
Although the two cofounders certainly face challenges in terms of taking time off for their personal lives and learning how to be better leaders, they are grateful for having connected with their purpose at work. “The greatest reward is waking up every day excited to get your job done,” says Pelucarte. “As simple as this sounds, it is everything to me.”
To young people looking to align their careers with their life purpose, Pelucarte says, “Do it! Your biggest enemy will always be fear and uncertainty, but unless you try it you won’t know if you might have succeeded. And if for some reason you don’t succeed, you will have learned and grown so much that it will still be worth it.”
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