We spoke to seven influencers, with followers ranging from a seemingly attainable 12,000 to six figures, about how much money they’re making and where it all comes from.
Average annual income from social media: N/A
Ava Lee hasn’t been running her Instagram account for long, but she’s already seeing exponential income growth each month. She beganin April 2018 as an outlet from her mundane and stressful job in a male-dominated field and found that she was finally enjoying what she was doing ― and it was growing more quickly than she imagined.
While Lee declined to give her exact yearly income , she earns about 75% of it from Instagram sponsored content, which nets about $200-$500 per post. Lee has also been looking to grow her revenue from YouTube, which has earned about $60 over the past two months. As she builds her income and her career as a beauty influencer, her fiancé has supported the couple.
“I always get asked how I was able to grow my following base so quickly , and more than anything, I would say that it was due to me just being genuine,” Lee said. “More than anything, I would love to be able to do this full time, but I will never sacrifice my values over any amount of money a brand is offering if I don’t truly believe in that brand or product. Learn to be true to yourself and your followers and brands will appreciate that.
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