As the beauty community grows, we're seeing more Indigenous-owned beauty brands launch in hopes of creating a space where the Indigenous youth not only feel represented but seen.
What do you look for in a beauty brand? It's a topic of conversation with answers that vary, depending on who you ask. As the beauty community grows, we're seeing morelaunch in hopes of creating a space where the Indigenous youth not only feel represented but seen.
These Indigenous beauty brand founders may have started their companies for different reasons, whether it beor an inspiring dream, but they all have a goal to create a community where Native Americans feel represented within the beauty space and can share traditions and rituals passed down from generation to generation.