Shaking up the $2 trillion US food industry: Grounds and Hounds sells coffee to rescue pups. Leah's Plate offers easy recipes. Ready, Set, Food! helps prevent allergies. Fody helps eliminate IBS. Proper Food makes to-go healthy. Tannor's Tea sells sugar-free matcha. Pono Wines are made with aloha.
. Within this immense category, consumers are increasingly interested in healthy foods that are local, organic, and minimally processed, companies that have a social and/or environmental mission, and any unique, specialty items. Capitalizing on these trends, here are 7 entrepreneurs who are shaking and spicing things up in the world of food.
People love to purchase brands they connect with emotionally and align with socially, but they will return to your competitors if the product and experience don't match their category expectations. Exist to do good, but compete as if your product and experience are all that matter.”Leah’s Plate “If you do what you love, you'll never work a day in your life,” Goldglantz says to aspiring entrepreneurs. “It takes a ton of hard work and time to build a company, but never give up and always be genuine and authentic. Stay true to yourself and your goals. Don't try to cut corners or take shortcuts, because it never works to your advantage.”, founder and CEO of Ready, Set, Food!
“We all have a difference we can make in the world, whether or not our job is the primary way we make that difference,” Zakowski says. “This is an important message because many people need to work to make ends meet and don't have the luxury of choosing a career that helps people. So remember, there are many ways we can and must help others.”Dana and Howard Bloom, cofounders of Proper Food
The founders have this advice for people struggling to figure out their life purpose. “It takes focus and intention to listen to your heart and figure out what makes you thrive. Once you’ve figured out that part, it’s simply having the courage to take. The more you align your career with your purpose, the more energized you will feel and you’ll be amazed at how things just start to fall into place.”Steven J. Singer, founder and CEO of Fody Food Co.
To those looking to align their career with their life purpose, Singer says, “Don’t be afraid to enter uncharted territory. If there’s a need that’s not being met, it may mean that it’s just waiting for you to come along and blaze the trail.”Samantha Tannor, founder of Tannor’s Tea
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