In addition to on-the-ground work, another way to make your voice heard in supporting a devastated community is by purchasing your fashion and beauty products from black-owned beauty and fashion brands.
made a similar argument in a recent Instagram post, urging major retailers like Sephora and Whole Foods to buy at least 15% of their products from black-owned businesses. “So many of your businesses are built on Black spending power,” she wrote. “So many of your stores are set up in Black communities.” If retailers were able to make, she continued, then “real investment will start happening in black businesses which will subsequently be paid forward into our black communities.
” In the spirit of such investment and redistribution of wealth, you can help black business owners by purchasing from them directly.Here are 68 black-owned beauty and fashion brands to support now and always—keeping in mind that solidarity is not a one-time thing.
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