Whether you’re a business owner, entrepreneur, or leader, becoming a thought leader can help take your business or career to the next level.
Be authentic.
Authenticity is what connects you to your audience. While your authentic style of sharing content may not be for everyone, that’s completely okay. As Dudarenok says, “there are billions of people in the world, but you don’t need to capture them all. There will be people that will find you and want the insight that you’re sharing, in the way you’re sharing it. So be authentic, find your own voice, find your own kind of style, and stick to it.
When you’re sharing content across multiple platforms, you don’t have to come up with something entirely different for each one, you just have to tailor it to match the delivery style of the platform. For example, on TikTok, short entertaining videos that use filters and are set to music do well, but won’t likely perform as well on LinkedIn. In that case, you should create two separate videos, one for each platform. You’re sharing the same content, just in a different format.
It can take a bit of experimenting to find which platforms will serve you best. “If you’re posting consistently on a platform for a few months, that’s a good indicator of if it will or won’t work for you. If you only try for a few weeks, that won’t provide you with enough data to make an informed decision,” Dudarenok says.
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