6 groundbreaking products made for women, by women: R29xASICS TheNewStrong ad
What’s the key to creating a landmark product for women? Giving them the power to design it.
When it comes to the design of any product, no matter its use, creative output improves when people with diverse perspectives collaborate. Of course, this includes women — and when it comes to products madeStill, as a consumer, that’s easier said than done — most products are designed by men, and as a result, we’re often left with choices that often don’t authentically articulate, or improve upon, the female experience.
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