Here are 50 stats all marketers must know about Gen Z:
Millennials are the group who transformed industries, challenged the status quo and were often viewed as impatient and entitled. But just as it seems marketers finally understood millennials, a new group comes in. Generation Z, the group of consumers born between 1997 and 2015, turns much of what millennials thought and did on its head. The next generation has tremendous power to change the retail and business landscapes.
Gen Z is unlike any other generation and needs to be treated as such. Here are 50 stats all marketers must know about Gen Z to create strong relationships and deliver great experiences.
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