Bourbon's growth is on a tear, but many things threaten it. Here are a few.
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Bourbon is enjoying an unprecedented rebirth with the brown spirit’s narrative transcending people just drinking the stuff.Today’s bourbon world includes lifestyle and tourism elements that old timers never would have dreamed of. For Kentucky alone, distilling powers a output which has led to both undergrad and graduate courses on bourbon as well as degrees related to the bourbon business.But this boom does have threats. And for an industry that suffered through Prohibition, distillers constantly worry about their non-bourbon enemies, which have historically included everyone from beer brewers to axe-wielding temperance women. The threats that could take bourbon down today are real, and some may surprise you.
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