Hot BlackFriday tip: 'Put things in your cart and leave them there.'
More than 165 million people are expected to go shopping between Thanksgiving Day and Cyber Monday this year, according to the National Retail Federation.
Give yourself the gift of a detailed spreadsheet First and foremost, calculate how much money you can actually afford to spend on holiday gifts. The skip most people skip when planning their gift-giving is setting a maximum budget. Be upfront with loved ones about what you can afford. Sheehan is one of four children, and he and all of his siblings have their own families now. “In some years we backstopped buying gifts for each other because it can get crazy the number of people you have to buy gifts for,” he said.
Similarly, there are all the cheap items — candy, sodas, reusable shopping bags — that retailers like Walmart WMT, -0.36% will put at the checkout in an effort to get you to tack on a few more dollars to your final total. Knowing retailers’ tricks isn’t just a matter of avoiding them. A savvy shopper can embrace some of these strategies to their own advantage. For instance, when a shopper puts items in an online shopping cart but then doesn’t buy them, many retailers will then follow up with an email offering an additional “cart abandonment” discount, said Michael Osborne, chief executive and president of retail consulting firm SmarterHQ.
The brand name matters though — Apple AAPL, +1.34% products are rarely discounted, and Amazon’s items were probably cheaper during Prime Day this summer. But you may want to ignore the doorbuster deals altogether. Inventory on these items tends to be fairly limited, so unless you’re one of the first people in line there’s a decent chance you’ll miss out on the offer altogether.
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