Black Friday and Cyber Monday are right around the corner. Here are five tech features that will define these mega shopping days this year:
More companies are using geofencing to bridge the gap between their online and in-store experience, essentially utilizing GPS technology to track the people that are near a certain brick and mortar store and then serving them with deals in the form of push notifications at just the right moment.
During the holidays when customers are bombarded with deals - this is probably not the best use of GPS technology. But here’s what is: the “in store” guide. For shoppers brave enough to stand in line on Black Friday and deal with hoards of other shoppers, it’s great to have a navigation system to get to the desired items without becoming frustrated. In fact, more than You may have noticed a couple of trends in these technologies that include speed, be it speed to discovery or speed to purchase .
is not a new trend for customers, but with growing expectations the bar for speed will continuously be raised.
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