The 2023 NFL season is fast approaching, and with more sportsbooks now than ever before, it's important to know what unique features your book can offer to give you the best possible experience.
2. Early markets and weekly niche leader markets at DraftKingshas the second-largest market share in the industry in the U.S., and a lot of that has to do with its offerings.
DK is usually the first oddsmaker to market for basic player props and getting ahead of these early markets is key to getting that sweet closing line value, even if limits are lower at the beginning of the week. Player prop totals can move substantially after opening and getting ahead of an information-based market movement at DK before some books have even posted basic totals is a great way to start an NFL betting week.
DraftKings also has some of the best weekly leaders and weekly special markets that are becoming very popular in prop betting. Bettors can take long odds on players they think will lead the week in rushing, receiving, and passing props, or bet on the highest- or lowest-scoring game of the week. It’s not offered in many other places and adds another betting element to a week in football that can return big odds on even smaller wagers.
If you haven’t bet on the highest- or lowest-scoring game of the week, you’re missing out on a solid entertainment ROI.
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