Instagram stars with less than 5,000 followers reveal the details of specific marketing campaigns.
In the inescapable world of social media, it feels like everybody knows somebody who is an influencer. It’s that girl you went to high school with or that friend whose closet you always went to raid before a big event — it could even be you, actually, if you have a few thousand Instagram followers., which are roughly defined as having anywhere from 1,000 to 100,000 followers, are becoming more appealing to brands.
But follower count matters less and less in influencer marketing, and, in fact, much of influencer marketing is skewing in favor of smaller accounts. You can use theof @Arii, an Instagram user with more than 2 million followers who created T-shirts last spring that she promoted on her account, but it didn’t hit the 36-unit order minimum to continue producing them.
An account with 75,000 followers and seven comments or 200 likes on a post is a bad sign to me,” Gariano said. “I get really into authentic following and engagement because I think integrity is important, and if brands are using their budget to work with creators, I want to ensure that their money is being spent on an influencer whose audience is real. If I see a lot of comments that are just emojis, comments in a language that the influencer doesn’t speak, etc., those are red flags.
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