Francesca is head of digital at EPM Agency. She designs and delivers excellent, intuitive journeys for customers. She is focused on putting the user at the heart of the experience and is led by research and data of user behaviours; constantly iterating to improve the customer journey.
The digital landscape is ever-evolving. As we move towards the end of 2023, the realms of user experience and user interface design continue to transform. Swift technological progress and user behaviour shifts present designers with novel challenges and opportunities. Drawing from various expert sources, we present the five most influential UX/UI trends this year. And if you want to compare, seecourse if you want more in this area).
Spotify exemplifies this trend. Users can smoothly transition songs from their web player to their mobile app, emphasising uninterrupted and intuitive user journeys.Merging data visualisation with storytelling provides a captivating method to convey information, especially in data-intensive applications.
Financial platforms, which can inundate users with intricate charts, can utilise this strategy. Interlacing a narrative within the data makes these platforms more user-friendly and engaging.Accessibility is gaining traction not just for ethical and user-centric reasons but also due to increasing legal mandates. As digital platforms become indispensable, their accessibility, especially to those with disabilities, is viewed as a fundamental right.
The European Union's European Accessibility Act exemplifies this movement. But it's not just about legal adherence. Platforms prioritising accessibility witness heightened user engagement, reduced bounce rates, and favourable brand perception. As digital inclusivity becomes more recognised, designers must ensure their work aligns with both legal standards and the diverse needs of the global audience.The digital domain is expanding beyond traditional screens.
Take smartwatches, for instance. Notifications should be concise yet informative. The emerging 'mirror design' concept ensures that reminders set on a smartphone are instantly mirrored on a smartwatch, promoting a cohesive user experience. Brands likeGet the Creative Bloq Newsletter. She designs and delivers excellent, intuitive journeys for customers.
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