Jenny Nguyen, founder of Portland, Oregon-based The Sports Bra, says she never wanted to start her own bar or restaurant. Here's what changed her mind.
historically goes to men's sports only — a big reason why The Sports Bra was reportedly the country'sIt's also not the kind of thing Nguyen would ordinarily do: She describes herself as "very cautious, risk averse." But her obsession with women's sports and frustration with its lack of representation on television screens drove her to empty her life savings — about $27,000 — and give it a try.
In 2018, Nguyen and a group of friends wanted to watch the NCAA women's basketball championship game. They went to a mostly empty sports bar and still had to plead with a bartender to switch one of the smallest TVs — which played without sound — from a men's sport to the women's championship game, she recalls.
"[We'd] gotten so used to watching a game like that in the way that we did," she says, adding that they'd only find better viewing conditions "if we had our own place." For years, she joked about it. Then, the fallout from social justice movements like #MeToo and the country's racial reckoning after George Floyd's murder left her wanting to make a meaningful impact on the world and her community.
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