HARTFORD, Conn. (AP) — Search giant Google has agreed to a $391.5 million settlement with 40 states to resolve an investigation into how the company tracked users' locations, state attorneys general announced Monday.
Google, based in Mountain View, California, said it fixed the problems several years ago.
Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet — which has a market value of $1.2 trillion.
The AP reported that the privacy issue with location tracking affected some 2 billion users of devices that run Google’s Android operating software and hundreds of millions of worldwide iPhone users who rely on Google for maps or search. Google uses the location information to target consumers with ads by its customers, the state officials said.The attorneys general said Google misled users about its location tracking practices since at least 2014, violating state consumer protection laws.
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