“We believe brands that promote sustainability will gain wallet share of younger consumers and become more relevant.'
Retailers will need to change how they do business in 2020 as they face more technological innovation, new shopping habits, and a demographic shift to younger consumers.Amazon, Hasbro and Lowe’s are among the stocks to keep an eye on
Home improvement retailer Lowe’s is also a “top global idea” at RBC Capital Markets, where it’s rated outperform with a $134 price target. Secondhand retailers are also in a position to benefit from concern about sustainability. Cowen thinks RealReal Inc. REAL, +1.33% and ThredUp, which forecasts that the secondhand market will be valued at $51 billion by 2023, have an advantage.
The rise of smartphone shopping is due to social media platforms and the influencers, brand ambassadors, and communities that have popped up on them. Cowen data shows that more than 63% of millennials ages 18 to 34 spend at least four hours per day on their mobile phones. Walmart Inc. WMT, +0.06% and Target Corp. TGT, +0.25% are the leaders in curbside pickup, Cowen says. Both are able to leverage their large store fleets to offer the service.
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