3 things to know about the rise of impact entertainment paid brandstorytv
Although respondents to the survey who belong to the C-suite demonstrated abundant enthusiasm surrounding impact entertainment, ultimately there was a 10 to 15 percent difference between the C-suite and general marketing audience when it comes to interest in investing in and working to create impact entertainment. While their leaders want to do it, the folks who execute on marketing media do not share that same enthusiasm.
One area to focus on in in improving the information pipeline is the relationship between brand and agency. Because agencies are the typical sounding board for traditional marketing, there’s often a gap in agency understanding of the traditional entertainment, financing, and packaging market.Results showed there’s a divide between support for impact entertainment and actual impact.
You can access the “Rise of Impact Entertainment” White Paper, featuring an executive summary of the impact entertainment survey and case studies
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