Entrepreneurs say offering generous parental leave has helped them stay competitive in a tough labor market — here's how. This premium story was unlocked by IndeedforSMB
Only a handful of countries don't mandate paid parental leave — and as plenty of bleary-eyed and cash-strapped parents know all too well, the United States is among them. requires only employers of 50 or more people to allow new parents to take 12 weeks to care for newborns and other family or medical issues — and that time is unpaid.
For US workers, it includes 12 weeks of paid time off at 70% of their base salary, another 14 weeks of unpaid leave, and a $300 welcome-baby bonus to cover a family's incidental expenses. With benefits like these, MacDonald said, Ada has been able to rapidly add to its workforce despite severe labor shortages. The team has gone from 135 employees at the end of 2019 to 432 today.
"We've been able to retain employees and hire key people whose leave really mattered to them," Neill said."We hired two people while they were expecting. Our revenue and productivity did not decrease, and we've had our best year ever despite three babies being born within one month of each other." "Right now, with the talk of the Great Resignation, people have more work opportunities than they had in the past," Neill said."The cost of hiring and training and onboarding a new person is more expensive."Companies that invest in their employees and their families enjoy 5.5 times more revenue growth, according to the Great Place to Work'sThat's the experience at, a lifestyle brand that makes sustainable bedding, bath, and sleep items.
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