Over the past 25 years though, so much has changed and come and gone, from the epic rise (and eventual fall) of brands like Von Dutch and Ed Hardy to yoga pants and crocs, distinctly 2000s trends.
This story is part of a series to celebrate Yahoo’s 25th birthday. Thanks for joining us along this wild, wonderful ride.
Skinny jeansIt’s been a long and gender-bending road to modern-day skinny jeans, from the 17th century breeches favored by French royalty to the “drainpipe” jeans of 1960s Mod girls and the distressed leggings of the '80s punk-rock look. And now, despite always-changing denim leg sizes, it’s clear that skinny jeans — whether super-high-waisted, stretchy like jeggings or cropped to mid-thigh — are definitely here to stay.
GrillzNot many dental trends can claim to have inspired a hit rap song. In 2005, Nelly’s “Grillz” climbed the charts, marking a peak pop culture moment for the iced-out teeth guards popularized by hip-hop stars like Paul Wall, Flavor Flav and Lil Wayne. Beyoncé, Katy Perry and Madonna also flirted with the ortho craze, while swimmer Ryan Lochte went for the ultimate mouthful when he flashed a bedazzled American flag smile for the 2012 Olympics.
BirkenstocksThe practical cork sandals were first introduced in the United States in the ‘60s, but became beloved in the 1990s, when young Gen Xer’s started wearing them en masse. They gradually fell out of popular culture until 2014, when Celine creative director Phoebe Philo debuted them in her runway show. In 2018, the “ugly shoe” trend took off, and more than 25 million pairs of Birkenstocks were sold in one year.
Skull print scarfsIn 2003, British fashion designer Alexander McQueen introduced black scarves covered in white skulls. Celebrities like Nicole Richie, Lindsay Lohan and the Olsen twins quickly became fans of the moribund printed accessory after its runway debut and the masses followed. Eminem haircutPeople had been dyeing and bleaching their hair for decades before 1999 — but then Eminem introduced himself to the world as Slim Shady. Over the next few years, so many teenage boys and young men bleached their hair, it was hard to tell who was the real Slim Shady. Even though Eminem has gone back to his natural brunette hair these days, the trend is still alive, with celebs like Adam Levine recently rocking that platinum peroxide look.
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