24% Of Americans Now 'Very Likely' To Consider Buying An EV | Carscoops carscoops
According to the latest U.S. Electric Vehicle Consideration Study, 24% of Americans are now “very likely” to consider an EV when they purchase or lease their next vehicle. That’s up 4% from a year ago and J.D. Power attributes the increase to a variety of factors including the introduction ofAs J.D. Power’s senior director of automotive retail, Stewart Stropp, explained, “The addition of new EV models has moved the needle on consumer consideration.
Unsurprisingly, charging plays a big factor in consumer acceptance of EVs. A whopping 34% of people who said they were unlikely to consider purchasing an electric vehicle said they lacked access to charging at home or work. Furthermore, only 17% of renters were “very likely” to consider getting an EV as opposed to 27% of homeowners. While homeowners tend to be more affluent and can better afford the higher prices of electric vehicles, they can also charge them at home relatively easily.
It appears one of the best ways to boost consideration is exposing consumers to electric vehicles. While only 11% of respondents with no personal experience with EVs said they were “very likely” to consider buying one, that number jumped to 24% among those who have been a passenger in an EV. That number increases to 34% among those who have already driven an electric vehicle.
Interestingly, EV owners aren’t completely sold on electric vehicles as only 48% said they were “very likely” to consider another EV for their next purchase. The study also found that premium vehicle owners were more likely to consider an EV for their next purchase. However, “very likely” consideration jumped 6% for mainstream brands compared to a year ago.
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