Italian EV startup plans to make cars the way Apple makes iPhones.
The SUV is the first of two EVs under development at Aehra. A sedan will be unveiled in February next year, and the company says first deliveries of both models will begin in the second half of 2025, less than three years from now. That sounds an impossible timeline given that at this stage the Aehra SUV exists only as the full-scale model seen here. There are no running prototypes, and no look at the interior just yet.
It's the Apple model of outsourcing production. Like Apple, which has all its products made by third parties, Aehra will own the intellectual property behind its vehicles, not the means to produce them or their key components."We think that the electric powertrain is leading into that direction," says Nada."What categorizes or characterizes a vehicle is the design, the way the user interfaces with it, the emotions it expresses, and the functionalities it allows the end user.
The SUV will be all-wheel drive, with either two or three e-motors, and a total system output of 750 to 800 horsepower. No decision has yet been made on who will supply the e-motors, inverters, and other pieces of the electric powertrain. However, Aehra's purchasing chief, former Ferrari exec Stefano Mazzetti, confirms the electrical architecture will be 800 volts, and that the battery pack is likely to be a 120 kWh unit from a Chinese supplier.
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