The 2024 Chevrolet Blazer EV is designed to minimize risks and appeal to the Early Majority stage of EV adoption. It features a bold yet familiar design and practical interior.
A man named Everett Rogers came up with something called the Diffusion of Innovations theory in 1962. It outlined five stages that innovative new products typically move through, and when it comes to EV adoption, risks have to be minimized, familiarity is important and practicality made paramount. The 2024 Chevrolet Blazer EV is basically intended to spark that Early Majority . It’s boldly styled, sure, but not in a way that’s foreign or overly futuristic.
It mostly looks like the next generation of the existing, gas-powered Blazer. The interior may be rocking a gigantic screen, but there are still buttons and a tall center console with bins aplenty
2024 Chevrolet Blazer EV Early Majority EV Adoption Design Practicality
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