2023 Toyota Prius Prime First Drive: From Ugly Duckling to Swan
2023 Toyota Prius Prime - Three-quarters front Photo: Auto 123 • Auto123 got in a first drive of the transformed 2023 Toyota Prius Prime.The Toyota Prius Prime is the plug-in version of the Japanese automaker’s ground-breaking hybrid car. Toyota revolutionized the hybridization market with the introduction of the Prius. A plug-in version with electric range and a larger battery was first introduced in November 2016 for the 2017 model-year.
The car is now 50 mm shorter in height, but 20 mm wider and 25 mm longer than the previous generation. Its hammer-shaped nose , lower roofline and wider rear end give it a sporty and aerodynamic look. In the centre sits an 12.3-inch screen . Below it are the climate control commands. Between the two front seats is a small sport-type gearshift lever. It's a far cry from the old shifter, which looked like something out of a pickup truck and was placed in the middle of the centre console. Next to the shifter is a slot for smartphones.
The 2023 Toyota Prius Prime is loaded with tech. First and foremost is the latest-generation Toyota Safety Sense suite . Safety features include a pre-collision system with pedestrian detection, lane departure warning with steering assist, dynamic radar cruise control, lane tracking assist, traffic sign detection assist and automatic high beams.
We did note one anomaly: during our drive, as we were looking for an address, several times an alert sounded in the vehicle and on the screen in front of the driver, indicating a lack of vigilance on the part of the driver. This evoked for us some of the other systems out there that can get a little too over-enthusiastic, shall we say.
After 65 km, the fuel consumption of our Prius was… 3.1L/100 km. We made this trip mainly on fast roads and on several occasions we accelerated hard. The 220-hp engine, while it’s no beast, responded very well to each pedal input without latency or moment of hesitation.
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