Paramount+ says the 2023 GRAMMYs drew the biggest livestreaming audience in the streamer’s history.
. The 2022 show drew 9.59 million viewers, meaning this year’s telecast saw a 30 percent bump year over year.The last bigger audience for the Grammys was at the pre-pandemic January 2020 awards show, which drew 18.69 million viewers.
Paramount+ says the 2023 Grammys drew the biggest livestreaming audience in the streamer’s history, though no exact numbers were provided toThe 2023 Grammy Awards, emceed by third-time host Trevor Noah, awarded the night’s Big Four prizes to a quartet of artists: Harry Styles’won album of the year, Lizzo’s “About Damn Time” won record of the year, Bonnie Raitt’s “Just Like That” won song of the year, and jazz singer Samara Joy won best new artist.
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