As the conversation moves from the margins to the mainline, we consider what's next for the movement.
From impeachment hubbub to TikTok's rise, from fires in the Amazon rainforest to the final season of 'Game of Thrones,' 2019 will be remembered for many things. In fashion, though, this year has been marked perhaps most significantly by one thing: the sustainability conversation moving from the margins to the mainline.
Some of the gestures felt like a drop in the bucket, like when Dior and Louis Vuitton promised their sets wouldn't end up in landfills. Others felt more meaningful, like when Marine Serre and Collina Strada used both the medium of the clothing they made and the message of their shows to talk about climate breakdown. What was true across the board — and what felt new — was the simple fact that so many labels felt the need to engage the conversation explicitly at all.
Other headline-making news revolved around plastic ; the ongoing garment labor abuses happening in places like Bangladesh, Malaysia and India; and the need for a truly diverse and inclusive sustainability space. New books on fashion ethics by authors like Elizabeth L. Cline, Dana Thomas and Rebecca Burgess added to the conversation, as did a host of in-person conferences and events, put on by everyone from Prada to LVMH.
An increased interest in regenerative agriculture is likely to emerge, too, since it promises a meaningful role for fashion players in the conversation around climate change mitigation. As farming is already embedded in the fashion supply chain through the production of natural fibers like cotton, wool and hemp, investing in regenerative systems — ideally that draw from and pay homage to Indigenous wisdom around responsible land management — will provide a logical next step.
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