Brands are under new pressure to be size-inclusive.
2019 is coming to a close, ushering in a new decade full of possibilities for the fashion industry. And while there's still a lot of work to be done in terms of making size inclusivity mainstream, the past year has seen some major progress when it comes to brands embracing all body types.
“We're seeing size-inclusive companies growing and seeing brands with limited sizing lose millions of dollars,” she says. “I think this is happening because people see that exclusion is not the answer. Both smaller and larger women are flocking to companies that offer a wide range of sizes. Fashion companies that don't expand their sizing may soon be out of business.
Which brands are getting it right? Read on to look back on some of the year’s most size-inclusive strides. This year, Chromat decided to turn the tide. While the swimwear brand has been praised for its range of sizes , its pricing kept its colorful, curve-hugging tank suits and bikinis out of reach for many admirers. In September — around the same time it included plus-size models Emme and Tess Holliday in its New York Fashion Week show — the brand announced its plan to cut costs by discontinuing its relationship with wholesalers.
“Chromat's policy of inclusivity in sizing and casting now includes pricing accessibility,” she says. “They understood that a product that looks good and fits well across all bodies is only so successful if only a limited number of customers can afford it.”In June, Nike’s London flagship store introduced a plus-size mannequin, clad in a black sports bra and leggings, in a nod to its expanded range of larger sizes.
Tanya, with all due respect for your right to express yourself, NO. Yes, women of every size can AND DO run. And walk. And cycle. And dance. And yes, they deserve clothes just as nice as their skinnier sisters. Stop. Don’t shame and punish. Go for a run. You’ll feel better. @Nike https://t.co/A1ktQ3Qmxz
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