20 of the most memorable marketing campaigns of the past decade
... [+]Like every year, 2019 was packed with marketing campaigns. Probably too many. And yet, some managed to stand out.
Some were brave or emotionally moving. Others were absurd and hilarious. Still others seemed tone deaf and were downright offensive.selected 20 examples of the most memorable brand work from 2010 through 2019. There’s no scientific methodology behind how these were chosen, and certainly plenty of work that’s worthy of acclaim and shame was left out.
The humorous Super Bowl spot by Wieden + Kennedy became a viral sensation while targeting female viewers to promote the brand's body wash by suggesting the men in their life can smell better than they currently do. Nike used the voice of Tiger Woods’ late father in an apology ad soon after the golfer admitted to multiple affairs and had a car crash. At the time,P&G’s first major corporate brand campaign ran during the 2010 Olympics and celebrated moms of Olympic athletes.
Widespread criticism of the ad's appropriation and trivialization of the Black Lives Matter movement led to Pepsi pulling the campaign before it was scheduled to end.Bud Light created a cultural moment with a Super Bowl ad set in medieval times that made the phrase “Dilly Dilly” take on a life of its own.
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