If you can’t stand the thought of more plastic bobbing in the ocean, these 16 brands have some sustainable solutions:
This may sound like a familiar scene: You’ve reached the final pump of a beloved serum or the last inky swipe from a mascara tube, and before you go to chuck the vessel, you take a look and wonder, “Can I recycle this?” For many beauty products, the answer is often an unhelpfully murky “sort of.
Brands know you are thinking this, of course. Some are even run by individuals hand-wringing about the same. Today, you’ll see marketing for post-consumer recycled materials, compostable bioplastics, “forever bottles” designed for easy refill, and “infinitely recyclable” aluminum tubes. There is even an international circular packaging system called Loop, with refill options from participating mass brands like Pantene and Crest .
“The proliferation of single-use products has increased exponentially over the last several decades and resulted in a global waste crisis that threatens our oceans, our ecosystems, and human health,” says Loop and TerraCycle founder“Today less than 10% of all single-use packaging is recycled, leaving the remaining 90% in landfills, incinerated, or discarded and ending up in our oceans.”
While there is no definitive solution in terms of sustainable packaging, the latest innovations are proving creative and ambitious, without compromising the quality and efficacy of the beauty products themselves. Here, 16 brands that are moving the needle with the planet in mind. All products featured on Vanity Fair are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.This collection of hair and body-care products strikes upon two major initiatives in sustainable beauty: aluminum packaging and concentrated formulas that aren’t as bulky to ship.
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