The first 11 new branches opened at the weekend
Asda has launched its programme to convert 116 convenience stores and attached petrol station forecourts acquired from the Co-op Group last year to its Asda Express convenience brand. The first 11 sites opened last week and were the first tranche to be rebranded Asda Express, with the remaining 105 sites due to be converted by the end of Q1 next year.
Mohsin Issa, Asda’s co-owner, said: “The launch of our conversion programme is an incredibly exciting moment for our business and accelerates our presence in the fast-growing convenience market. We look forward to bringing Asda’s great value in fuel and groceries to many more communities across the UK and to welcoming over 2,000 former Co-op colleagues to the Asda family in the coming months.
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