Ten years ago today, the world lost Whitney Houston. She was 48 years old and on the precipice of a long-awaited comeback that was tragically cut short the night before the 2012 Grammy Awards. But …
. She was 48 years old and on the precipice of a long-awaited comeback that was tragically cut short the night before the 2012 Grammy Awards. But she’s far from forgotten, thanks to the work of Houston’s estate and its partners atEntertainment, who continue to unspool plans that will keep the superstar’s legacy top of mind for years to come.
The first salvo in the company’s stewardship was a Kygo remix of Houston covering Steve Winwood hit “Higher Love.” The 2019 version reached No. 1 on Billboard’s Dance Club Play chart and No. 7 on Adult Contemporary radio, not only sparking streaming gains for her body of work, but spurring a series of branding and merchandise opportunities.
“Clive will indeed be involved with the soundtrack,” says Mestel. “He is not currently involved with Broadway show or Vegas concept, but he is always welcome to participate in anything we do involving Whitney and her music. He has been a critical partner in the movie project.” “That was Primary Wave going out and our team getting Kygo to remix the record,” adds Mestel. “RCA loved it and went after it at radio, it became a hit record for almost a year, both internationally and domestic. That kind of launched everything we’re doing with Whitney.”
“Further to that, we put out a remix of ‘How Will I Know’ with Clean Bandit, so that was a continuation of reminding people about her and introducing her to new fans,” says Lowenberg. “We are working on a number of activations in the second half of 2022 that, again, focus on her voice and the history of Whitney.”
The subsequent gospel collection will mix previously unreleased tracks, some live, along with songs recorded for “Preacher’s Wife,” the 1996 film in which she starred with Denzel Washington. The original soundtrack from reached No. 3 in the U.S. and was certified three-times-platinum. “We don’t count advances as revenue,” Mestel explains. “We’ve completely redone her merch. We’ve created a lot of brand opportunities that haven’t been announced yet. It’s been kind of general nuts and bolts, organizing the estate and creating these opportunities that are music related, merch related, marketing related. [Gains from] the biographical film or any of these other big things — that’s all hitting down the road.
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