GMC will begin building a 1,000-horsepower electric Hummer truck in Detroit next year.
The truck will have 1,000 horsepower and 11,500 pound-feet of torque, stunning numbers that GM says will deliver 0-60 mph acceleration in 3 seconds and exceptional off-road ability. GM will reveal more details about the vehicle in late spring.
The first generation of Hummers was controversial for its brash looks, size and poor fuel economy. GM dropped the standalone brand during the Great Recession. GM hopes reviving the name for a line of electric-powered off-road SUVs and pickups under the respected GMC brand will give it a line of premium off-roaders that can compete with Jeep and Range Rover.
“We have no sense how big the market is for electric pickups,” Autotrader executive analyst Michelle Krebs said. “There will be plenty of competition.” Because electric motors are clean and nearly silent, GMC calls the Super Bowl commercial “The Quiet Revolution.” The brand will take over YouTube’s homepage Friday. There’s also a #GMCHummerEV Twitter handle.
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